Fire protection leads: bought leads vs fire code violation alerts
A bought lead is a building that asked for a quote, and several fire protection companies get it. A fire code violation alert is a building the fire inspector just wrote up for extinguishers, alarms, sprinklers, hoods or testing: it has to be fixed, and you can be the first to reach the owner. Here is how they compare, then do the math with your own numbers.
| Bought leads | Fire Code Alert | |
|---|---|---|
| What it is | Someone who asked for a quote | A building the fire inspector wrote up for something a fire protection company can fix |
| Who else gets it | Usually three to five other companies bought the same lead1 | Every Daily subscriber in your city, or only you with Exclusive |
| Price | About $30 to $100+ per lead depending on exclusivity1; about $20 to $150+ per bought lead across trades2 | $99 a month per city, no per-lead fee |
| Typical win rate | Shared leads close at 10 to 20 percent at best1 | Not published: you reach out, so it depends on your offer and speed |
| Who contacts whom | They contact you, and the others | You contact them, often before anyone else knows |
Do the math with your numbers
Example numbers are filled in. Change them to yours. This runs in your browser only and is not a promise of results.
See how many violations your city has: check your city, or start with the free weekly summary.
Questions
Is this a replacement for bought leads?
It is a different kind of lead. A bought lead is a building that asked for a quote, usually sold to several companies. Our record is a building the fire inspector wrote up: nobody asked you yet, but the violation has to be fixed, and you can reach the owner first. You can use both.
Are your leads shared?
On Daily and Featured, every subscriber in the same city gets the same list. On Exclusive, you are the only company in the city that gets it.
What does a lead cost?
There is no per-lead fee. Daily Alerts is $99 a month per city, for every fixable fire code violation in that city.
Sources
- KokoQuest, Fire Safety Sales Prospecting (2025): bought fire safety leads about $30 to $100 or more each depending on exclusivity ($50 to $100 in its example); you compete with three to five other companies who bought the same lead; shared leads close at 10 to 20 percent at best. Checked October 30, 2026.
- FieldPulse, Buying Leads for Contractors (June 9, 2026): bought leads about $20 to $150 or more each depending on trade and market; contractors close 10 to 20 percent of bought leads under good conditions. Checked October 30, 2026.
Angi and Thumbtack are trademarks of their owners. Fire Code Alert is not affiliated with any lead seller. Lead prices change and vary by market.